Whilst the main focus was on the emotional side of #uncontrolyourself adidas also needed a film to showcase the technology that’s within the climachill shirt. That’s where Gareth Bale, once the worlds most expensive football player, comes in. Whereas most ‘tech films’ zoom into a product to show it at macro level, I wanted to build a shirt around a person whilst in motion. In order to this we recruited the director GMUNK and the team at Glassworks in London. This is the result.