I’m Andy, a freelance writer that lives in Amsterdam but originally from Wolverhampton in the UK. I’ve been working in advertising for just under 20 years having spent 10 years at agencies in London until 2010 when I moved to Amsterdam and have lived here for the last 10 years. Wow. That went quick.
After throwing eggs at my dad from an early age because I wanted to see what happened I realised I had an inquisitive mind. My Mom seemed to understand that but my Dad said it was a waste of food.
School didn’t really help satisfy this need to be creative although I thought there was something creative about the physical world otherwise I wouldn’t have taken a Physics A-Level. About half-way through I applied for a graphic design course at Stafford College and lost interest in physics but still managed to get 3 A-Levels.
I spent two years learning Graphic Design and Illustration developing a love for Typography after being taught by self taught sign writer Timothy Donaldson. During these two years I realised it was something I wanted to do and then went on to do a degree in Graphic Design and Advertising at Buckinghamshire Chilterns University College (BCUC) where I learn’t under Dave Morris and Zelda Malan.
During my final year I went on placement at the very young (at the time) Fallon London. We were the fourth team to get hired and, in an agency of only 30 people, I learn’t a lot during my 4 years there working across all brands from Skoda to Ben & Jerry’s under Rich and Andy.
Then I embarked on my own into the freelance world of London to see what that was about before settling at Publicis London for around 2 and a half years. Here I worked under Nik Studzinski and created the Cadbury Wispa ad, one of the top ten ads of the last decade.
Tribal DDB Amsterdam beckoned in 2010 and I left London for Amsterdam. I spent 18 months here learning digital before moving to join a start up called Arnold in Amsterdam spearheaded by Sean Thompson. The agency closed its doors at the end of 2013 so I decided to see what freelance was like in Amsterdam. I spent most of 2014 and the first quarter of 2015 working on Adidas’ first ever, in house created integrated campaign #UncontrolYourself for Climachill sports apparel.
The biggest thing of 2014 was becoming a Dad for the first time to twin girls. That was, and continues to be the biggest production I’ve ever been on.
In 2015 I joined 72andsunny Amsterdam. It was a busy time. Not only going to a new agency but with the 6 month old twins at home too and then we found out we were pregnant again and in 2016 we had a baby boy.
I worked on most of the accounts during my time at 72andsunny but the highlights were producing the Samsung Unpacked film, film that tells the story of the brand’s innovation over the years and, for the last 3 years, working on all the Google UK work for hardware. We launched the Google Home smart speaker, the Google Home Mini and the Google Pixel phone. I created the tone of voice and the personality of all the work and it was hugely successful. The team I worked with on Google was at the heart of what made all the work consistently good. I’m proud of my time there.
With Brexit looming and having spent just under 10 years in Amsterdam and nearly 5 at 72andsunny I decided to go back to freelance and see what else is going on.