Volvo

Volvo to Crowdsource Car Design.

We launched a Facebook app for Volvo that asks drivers to reveal how they use the space inside their cars in a bid to design more personalised vehicles.

The You Inside app allows fans to upload images of items they keep inside their cars along with basic information about the vehicle and their lifestyle.

Volvo will then analyse the information and send fans a personality profile based on what the inside of their car says about them.

It hopes to use the data gleaned from the app to drive new innovations and create vehicles that are deigned around people.

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