After throwing eggs at my dad from an early age because I wanted to see what happened I realised I had an inquisitive mind. My mom seemed to understand that but my dad said it was a waste of food.
School didn’t really help satisfy this need to be creative although I thought there was something creative about the physical world otherwise I wouldn’t have taken a Physics A-Level. About half-way through I applied for a graphic design course at Stafford College and lost interest in physics but still managed to get 3 A-Levels.
I spent two years learning Graphic Design and Illustration developing a love for Typography after being taught by self taught sign writer Timothy Donaldson. During these two years I realised it was something I wanted to do and then went on to do a degree in Graphic Design and Advertising at Buckinghamshire Chilterns University College (BCUC) where I learn’t under Dave Morris and Zelda Malan.
During my final year I went on placement at the very young (at the time) Fallon London. We were the fourth team to get hired and, in an agency of only 30 people, I learn’t a lot during my 4 years there working across all brands from Skoda to Ben & Jerry’s under Rich and Andy.
Then I embarked on my own into the freelance world of London to see what that was about before settling at Publicis London for around 2 and a half years. Here I worked under Nik Studzinski and created the Cadbury Wispa ad, one of the top ten ads of the last decade.
Tribal DDB Amsterdam beckoned in 2010 and I left London for Amsterdam. I spent 18 months here learning digital before moving to join a start up called Arnold in Amsterdam spearheaded by Sean Thompson. The agency closed it’s doors at the end of 2013 after losing their biggest client so I decided to see what freelance was like in Amsterdam. I spent most of 2014 and the first quarter of 2015 working on Adidas’ first ever, in house created integrated campaign #UncontrolYourself for Climachill sports apparel.