We created a series of idents for BBC Summer. It was all about that first moment you know it’s summer when you take your shoes and socks off and step into the sand or the grass in your garden. Joanna Bailey directed all the spots and brought all the feet to life. It was supported by outdoor posters…
Imagine the adverts in Fleet Managers Weekly. They’re all going to be boring won’t they? We came up with the idea of subverting some graphs to show the kind of respect you’ll get in the workplace.
These boots are the best football boots in the world. If that’s true it means that they’re going to show you up. ‘If your free kicks aren’t very good in these boots, it’s because your free kicks aren’t very good.’ We created labels that went on the packaging as well as a counter card in…
More engaging British Army recruitment ads.
The last ever Skoda ad in the ‘It’s a Skoda, honest’ and the first advert I ever got out. As the strategy moved on, the intelligence and humor had to remain the same:
When we got the brief for the second round of Ben & Jerry’s posters we decided we wanted to put our own spin on it and the Ben & Jerry’s recruitment campaign was born. At the time there were a lot of other ice creams that were using artificial flavours, fake cherries and didn’t even…