BBC Summer idents

We created a series of idents for BBC Summer.  It was all about that first moment you know it’s summer when you take your shoes and socks off and step into the sand or the grass in your garden.  Joanna Bailey directed all the spots and brought all the feet to life. It was supported by outdoor posters shot by John Spinks.

Grass

Pool

Sand

Glastonbury

Proms in the park

CBBC prom